Cashbacks rewards are a popular way to promote sales.

Cashbacks are a defined reward claimed after the initial sale process is complete. Businesses love cashbacks because they maintain RRP’s, but can create urgency in non peak periods or new products.

Clients’ love Cashback’s as they are often perceived as a personal bonus! free to spend anywhere they like.

The most successful Cashback campaign in Australia is the Fujitsu Air Conditioning – $400 cashback digital gift card. Fronted by Mark Taylor Fujitsu, Fujitsu have run this winter campaign to overcome seasonal demand for over 5 years.

Popular Cashback include:

• Buy now & get $20 cashback automated (generally lower value)
• Buy now & redeem you cashback $200 manual verified (higher value)
• Add an extra service & get $100 cashback.
• Buy your truck now & get $1,000 towards fuel for your truck.

B2B Cashbacks tend to incent individuals that are ordering on behalf of a business.

MicroGifts allows you to run your own simple Cashback promotion on products without all the headaches & logistics normally associated with trade promotions.

Cashback programs enable you to reward new purchases and gain new customers. Through using this type of reward, customers will inevitably be more engaged.

For instance, you could reward prospective clients when they test drive a car at the dealership to engage with them throughout their customer journey.

The benefit of using MicroGifts for your Cashback program is that our digital gifts can be spent anywhere Mastercard is accepted, which is why your clients will love it!

Try MicroGifts today to explore how you could run a simple Cashback promotion in your business.