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MicroGifts digital gift cards elevate the reward, recognition and incentive experience by empowering recipients to choose the gift that they want to receive in an instant.

For years, gift cards have ranked as one of the most desired gifts on a global scale as they enable user engagement in spending & choice. With the growth of mobile wallets digital gift cards have seen a meteoric rise in popularity, growing at an incredible 200% rate, year by year compared the growth of traditional gift cards at a steady 6% rate. So why are digital gift cards so popular?

Cost Control

Digital gift card programs are not only highly scalable but can also be much cheaper to deliver than traditional gift cards. As a company seeking to deliver rewards to employees, you can avoid costs of physical printing and delivery while undertaking a highly targeted campaign in a shorter time frame. Using digital gift cards also minimises the risk of stock control.

Seamless Recipient Experience

Sent straight to email, accessed on a computer or mobile device, and easily spent online or in-store using a mobile wallet such as Apple Pay or Google Pay – digital gift cards give recipients the freedom to spend where they want to spend, when they want to spend.

Traditional gift cards are clunky in terms of being carried around & often require users to spend at a specific branded location. Digital gift cards automate the rewards and recognition experience offering a seamless recipient experience.

Personalised Recognition 

Plastic is a form factor that virtually knows nothing about your recipient, nor can it express your rewarding sentiments. Many consider traditional gift cards to be impersonal, lacking engagement and often leading to being unused. In 2017, statistics show that Australians wasted $70 million a year on unused gift cards.

 An advantage of a MicroGifts digital Mastercard gift card is the ability to create a completely customised gift card. Businesses can add their own headline, messages and images to effectively engage with their employees, clients and partners. Redemption is then available anywhere Mastercard is accepted.


Digital gift cards significantly reduce security risks as information on digital gift cards are generated at the time of purchase and sent directly to the recipient. Held in your mobile wallet, MicroGifts digital gift cards are almost impossible to lose. Contrast to traditional gift cards, that can be lost or stolen digital gift cards reside on your mobile phone – providing the recipient with ease of mind and convenience.

Varity of Options

Open loop digital gift cards such as Digital Mastercard empower your employees, clients and partners to choose a reward or a range of rewards that best suit their individual needs. Being accessible through their smartphone device, recipients will always have access to thousands of online and in store retailers where Mastercard is accepted.

As the way people use their smartphone to the way they buy, gift cards are changing. Businesses must keep up with these new trends and technologies in the gift card industry. We’d love to help you engage, motivate and inspire your team with our innovative MicroGifts service.