Did you know that each year, Australians waste up to 140 tonnes of plastic on plastic gift cards? What is worse is that the factories that make these gift cards release up to 33,260 tonnes of carbon dioxide into our earth’s atmosphere…
With corporate gift cards being the most popular gift in business, many businesses fail to realise the contributing damage they are causing to the environment. Through employing a digital rewards program like MicroGifts, businesses can reduce their carbon footprint, while experiencing a far more effective, efficient and personalised digital gift card.
Australians waste up to 140 tonnes of plastic on gift cards each year.
While over 58% of Australians have received a plastic single-use gift card in the past year, PayPal research reveals that 57% would have preferred a digital alternative, as it is better for the environment. This change in perception requires businesses to review how they can reduce their carbon footprint and reward their employees, clients and customers in a way that doesn’t harm the environment.
MicroGift digital gift cards rely on emails and mobiles to send gift cards, removing plastic, transportation, and disposal completely from the gift card lifecycle. Taking Google’s analysis of the carbon footprint of a web search as a basis, a purely digital gift card transaction could produce as little as 0.2g of carbon dioxide. That’s a 29,200% improvement over the plastic gift card that ends up in smoke.
As an 100% digital platform, MicroGifts not only saves time and money, but also sees your business reduce their carbon footprint. MicroGifts is designed for lower value more frequent rewards & recognition activity. This means that your business can reward more frequently, without harming the environment. With no shipping, logistics and the ability to instantly send, MicroGifts provide a far greater impact to instantly recognise & reward behaviours as they occur in a more personalised way.