Key Results:
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All digital MicroGifts arrived within minutes.
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50% of volunteers didn’t not receive their physical gift card before Christmas.
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MicroGifts were a much more time efficient process.
As Melbourne closed the door on another forgettable pandemic year, a Melbourne charity thought of a new way to reward their tireless employees… many who gave their time for free.
Christmas parties and end of year gatherings were off the table and physical gifts were a logistical nightmare, given working from home numbers. The idea of a personalised digital gift solved many logistic issues and gave the team a way to personally thank each volunteer for their hard work throughout the year.
109 employees were given a $200 MicroGift via an individually personalised digital gift that was sent and received instantly. Recipients could also redeem their digital MicroGifts anywhere MasterCard is accepted… the response was overwhelmingly positive.
‘While I was a little unsure of the technical process, I was pleasantly surprised how easy it was and I loved the personal message I received. I spent the money at many places including meals out and some clothing. I thought it was a nice touch after a tough year.’ – Joan D
In comparison, 110 employees opted for a Bunnings or Coles physical gift card. Due to logistical issues, the volunteers that opted for a physical gift card had to wait until December 29th for the cards to arrive at the head office and then they had to be picked up by each employee over the holiday period.
‘While I was grateful for the gift, I wish I went with a MicroGift. I didn’t get the gift card until early January (had to pick up) and there was no message. It felt a little cold in comparison. I now don’t know how much money is left on the card either.’
Key Findings
- All digital MicroGifts arrived before Christmas and were sent in minutes via the bulk upload feature.
- 50% of volunteers did not receive their physical gift card before Christmas. This was due to logistical issues that was out of the charity’s control.
- The charity received full reporting functionally with the 109 digital gifts, in comparison to zero external reporting for the 110 physical gift cards.
- MicroGifts were a much more time efficient process. The 109 employees were bulk uploaded and sent out in minutes. In comparison, the physical gift cards needed to be individually picked up by each recipient in their own holiday time.
Overall, the volunteers that opted for a digital MicroGift had a far greater experience than those that opted for a physical Bunnings or Coles card. This case study highlights the convenience, ease of use and personalised features that digital MicroGifts provide.