Gift Card Cashback Reward promotions have emerged in Australia as a popular strategy for driving sales and enhancing customer engagement, as they reward customer behaviours directly and allow you to develop a database relationship with your client base. Orchestrating these promotions can often involve complexities and logistical challenges.
MicroGifts can simplify the process and revolutionise how you run cashback promotions with little investment. Cashback Rewards programs can be set up easily, fast, and fully customised.
Here is a quick guide to simple Cashback Promotion:
Understand Your Customers:
- Analyse your customer base to understand their spending habits and preferences. Segment your customers to tailor the cashback rewards to different groups. This might be trade incentives, customer acquisition, or loyalty rewards.
- Define Clear Objectives: Determine what you want to achieve with your cashback program, such as increased sales, customer retention, or brand loyalty.
Choose the Right Rewards:
- Decide on the percentage of cashback that is attractive to customers and sustainable for your business.
- Consider tiered rewards to incentivise higher spending or loyalty.
- Rewards can be either fixed amounts or a percentage of purchase value
Custom design your Rewards to reinforce your brand:
- MicroGifts can fully customer each gift to your brand and cashback theme.
- Our online gifting platform can auto-personalise each gift with the recipient’s name.
- Being digital, our cashback can be as low as $5 per gift without any logistical costs such as postage and handling.
Communication of Offer:
Advertise your cashback promotion over multiple platforms to engage with current and new customers.
- Retail – advertise through ticketing and in-store signages to capture your customers.
- Website – Create a dedicated page to showcase your promotion, making it easy for customers to learn more and participate.
- EDM — Send captivating emails detailing the cashback offer to your subscribers, keeping them informed and excited about exclusive deals.
- Socials – Engage with your audience on social media platforms by sharing exclusive deals and offers related to your cashback promotion. Encourage followers to spread the word and amplify your reach.
- Terms and Conditions – In Australia you need to clearly outline the terms and conditions of your cashback promotion to ensure transparency and mitigate any potential misunderstandings. Be sure to include essential details such as eligibility criteria, redemption process, and expiry dates.
Customer Cashback Redemption:
- Simplify the redemption process for customers by providing a user-friendly submission page where they can easily enter their details, such as name, email, and phone number. This can often be done with your CRM system.
- Consider incorporating surveys to gather valuable feedback and insights from participants.
Logistics of Fulfilment:
- The ease of use and convenience of sending cashback rewards directly to mobile or email addresses offer numerous benefits for businesses and customers.
- By simplifying the redemption process, providing instant gratification, and enhancing security and flexibility, businesses can create a positive and rewarding experience that fosters loyalty and drives repeat engagement.
Data Collection:
- Data collection from cashback submissions is essential for businesses to understand their customers, personalise marketing efforts, and improve the overall customer experience.
- By obtaining customer acceptance for communication and adhering to data protection regulations, businesses can leverage cashback data to drive engagement and loyalty and develop multi-channel relationships with their customers.
- Once you have collected your customer data through your redemption process these details can easily be added in bulk to your email communication lists.
We can help ….
Partnering with MicroGifts empowers businesses to execute cashback promotions seamlessly at a reasonable cost. With MicroGifts, you can design your promotions, engage with customers across multiple channels, and streamline the redemption process. Our user-friendly platform drives customer loyalty and satisfaction and opens new opportunities for growth and success.
In fact we can setup the process for you end to end, from cashback redemption to cashback fulfilment all through our website and platform.
Contact us today to discuss how we can help put together your cashback reward promotion. Email us at support@microgifts.com or call 1300 000 889.
Or for more information and ideas visit our Cashback Rewards page